On Benefits 1.11 ¶2 — Seneca

Seneca, On Benefits 1.11 ¶2

After these come useful things, which form a very wide and varied class; in which will be money, not in excess, but enough for living in a moderate style; public office, and, for the ambitious, due advancement to higher posts; for nothing can be more useful to a man than to be placed in a position in which he can benefit himself. All benefits beyond these are superfluous, and are likely to spoil those who receive them. In giving these we must be careful to make them acceptable by giving them at the appropriate time, or by giving things which are not common, but such as few people possess, or at any rate few possess in our times; or again, by giving things in such a manner, that though not naturally valuable, they become so by the time and place at which they are given. We must reflect what present will produce the most pleasure, what will most frequently come under the notice of the possessor of it, so that whenever he is with it he may be with us also; and in all cases we must be careful not to send useless presents, such as hunting weapons to a woman or old man, or books to a rustic, or nets to catch wild animals to a quiet literary man. On the other hand, we ought to be careful, while we wish to send what will please, that we do not send what will insultingly remind our friends of their failings, as, for example, if we send wine to a hard drinker or drugs to an invalid, for a present which contains an allusion to the shortcomings of the receiver, becomes an outrage.